CEO: Ben Chestnut
Headquarters: Atlanta Georgia
Rating: 80 (0-100)
Starter program: Free limited email
Growing business: $10.00/mo
Pro Marketer: $199.00/mo
This MailChimp email marketing review will take a look at some of its key features and discuss the pros and cons of using the platform for email marketing.
If you ask a small business owner which tools are best for email marketing, there’s a good chance that they’ll mention 3 of them and MailChimp will be one. This popular digital platform has been catering to SMEs of all varieties for almost eighteen years. With the help of an engaging brand and highly competitive rates, the service has become very successful.
While MailChimp does offer personal accounts, it makes most of its money from the marketing campaigns of registered corporations. It allows these enterprises to handle huge quantities of mail by employing automation and scheduling functions.
Businesses can compose and send promotional content to hundreds or even thousands of customers with the click of a button. They can publish newsletters, categorize email communications into specific audiences, and review detailed reports on the impact of online campaigns.
Just a Few of the Benefits
The platform actually provides a list of marketing based services. However, a few of the most valued are the segmentation, re-engagement, and announcement features. By segmenting your audiences, you can create tailored content for more than one group.
This allows you to devise much more personal and affecting campaigns because you’re appealing to specific demographic and character traits.
The re-engagement functions help businesses connect with subscribers who are moving away from the conversion funnel. You can use analytics reports to get insights on their behavior and determine whether they can be encouraged to reconnect.
The announcement tools are great for tracking customer milestones like birthdays and anniversaries.
The User Packages and Prices
When it comes to price, there are three main tiers at MailChimp. They are the Forever Free, the Monthly, and the Pay As You Go plan.
With the forever free plan you can have up to 2,000 subscribers but the emails are limited to 12,000/mo. This is great for people just starting out with an online business. But your email list can grow quickly which will set you up for one of the paid plans.
The monthly plan starts at 1,001-1,500 subscribers is $20.00/mo but has unlimited emails. The unlimited emails are always good, but again here you could build a large list of subscribers quickly and again be pushed into a more expensive plan.
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The Monthly plan is variable. The price depends on how many subscribers you would like to communicate with each month. For a maximum of 500 subscribers, the cost is $10. For up to 1,000 subscribers, it costs $15. $1,500 is priced at $20, 2,000 subscribers at $25, and 2,600 subscribers at just $35. There are no limits on the number of emails.
The Pay As You Go plan works in a similar way, but the cap is on the volume of emails. It costs $9 for 300 email credits, $30 for 1,000 credits, $60 for 2,000 credits, $100 for 5,000 credits, and $150 for 7,000 credits. As every email is worth one credit, the quantity that you require will depend on how many people you want to send to.
MailChimp does offer a Pro service, but the rates are variable. They are dependent on a host of factors and custom conditions.
If you want to register for this tier, it’s best to talk with a customer service agent and discuss your needs directly. They can make sure that you end up with the perfect email marketing package.
The Big Pros of Using MailChimp
The one thing which shines the brightest about MailChimp is its reputation, among businesses and consumers. In a world where email based providers are constantly falling foul of anti-spam technologies, this platform stands strong.
It is known as a reputable, reliable third party because it spends a lot of time and resources on email crafting and management. The MailChimp team provides a wealth of information on how to compose high-quality communications so that results are always satisfying.
The Simplest of Dashboards
It’s also worth mentioning that MailChimp has a wonderfully simple interface. The dashboard is kept very clean and free of surplus features. While you can access all kinds of sophisticated tools by navigating to other pages, the front page is primarily for creating and sending.
Even if you’re never used the platform before, it takes just minutes to get to grips with the basic functions. You don’t have to be an experienced business to take advantage of MailChimp. Independent contractors, freelancers, start-ups, and sole traders are all welcome.
Plenty of Templates and Designs
There’s no denying that email design can be a tricky process. Everything from the time of day, to the age of the audience, and the device used to view your emails will have an impact on their content and construction. That’s not to mention branding and marketing messages.
MailChimp makes things as easy as possible with a drag and drop email builder. The live viewer allows you to watch changes being made in real time, so you don’t need any skill with HTML to create superb designs. You can also pick from a huge gallery of templates.
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The Major Con’s to MailChimp
The lack of support is a biggie for me as well as the limited training for a newbie. If you have some knowledge of email marketing, its fine, but for someone new, its time consuming to read through the training documents they provide.
The pricing is misleading. You might think that with the free membership that 2,000 emails are fine. But you can have 1,000 sign-ups (subscriptions) in a month once your site gets going. Each one of these sign-ups you may send an email every 3 days.
Lets just do the math. 1,000 subscribers with say 2 emails a week, that right there is 8,000 emails. So although it sounds great to have a free starter membership, you will quickly outgrow it and be forced into a paid plan.
If you’re a first time MailChimp user, you probably won’t notice anything unusual about its language or phraseology. Experienced marketers, on the other hand, will find it hard to ignore the very distinct terms and jargon employed by this provider.
It has, essentially, created its own internal language. It doesn’t always conform to industry standards and, while the words used aren’t too zany, they’ve got a uniquely branded flavor. It has even led some businesses to start calling it ‘MailChimp-ese.
On the one hand, it’s great to have a provider so committed to product enhancement. The MailChimp team is notoriously fast with updates, and it’s normal to see the platform change every three to four weeks.
The problem is that it can be tricky for users to feel comfortable with MailChimp when it’s always in a state of flux. As soon as you’re sure that you’ve got it sussed, a new feature or metric comes along as you’re back to being a learner.
The Final Word
Like all email platforms, MailChimp has some weaknesses. Nevertheless, it continues to be one of the most popular services in existence. The fast, responsive interfaces, diverse templates, and competitive prices have been a big draw.
Designed for: From beginner to experienced professionals
Support: Self service support, both written and video
My opinion: The good of mailchimp is it has a free starter program, good for new start-up websites. But the lack of live support is not for me.
I hope this was informative for you
All my best to your success
PS: Please leave a comment if you have a minute….Thanks