Keywords are used in every part of any online business. They are Crucial for the SEO’s (search engine optimization) as they scour through your website daily. If you pick the right keywords to target, you could “run the table” with the SEO’s.
Keywords (and phrases) are used in your website name,
Page titles and the content on those pages
The most important part of searching for keywords is choosing the right keyword search platform. Too many of them that are free do some guestimate in some of their figures, or what I call fluff.
Your spending a lot of time to build your website, and to get some keywords that are not backed by real time data, would be wasting your time.
Not to mention that if you choose the wrong keywords or ones that have no real data supporting them, it will not help your site get captured by the SEO’s.
My number 1 pick is Jaaxy.com
Jaaxy is just not just another keyword search platform,
it has so many other functions
Some of them are:
- Keyword search
- Alphabet soup
- Brainstorming-finding niche’s
- Google rankings
- Search affiliate programs
- Analyze your competition
- Domain name search (and more)
A keyword search of “what is a niche”
In the above example you can see the partial results of “what is a niche”. In this search alone I see 2 great “keyword phrases” and 3 great “low hanging fruit”. (more on that in a minute)
“What is a niche market” is a great keyword phrase, excellent choice for a page title about niches, and to plug into your keyword section of your site. The second is “what is a niche site”. Again, also good for a page title and your keyword section of your site.
Explanation of the numbers
- AVG: is the number of searches that word or phrase gets per month
- Traffic: Is the number of click thru’s (people that visit the site with that word/phrase)
- QSR: Competition (number of sites with that word/phrase)
- KQI: Rating of the word/phrase based on AVG/Traffic/QSR
- SEO: Rating based on search engines for that word/phrase (0-100)
When you consider that in any search result in google/Bing you get about 8-10 listings on each page, you want the least amount of competition for that word/phrase.
I didn’t choose the phrase “what is a niche” because it would take some time and some excellent content to get my page listed on the first page of the results. With 215 competing sites, I could be on the 20th page, who would ever see it?
When you do any search in google/Bing, the results you see are page titles, not website names. Look at the screen shot below, the blue headers are Page Titles, the website name is below in green.
That is why on my page about page titles, I stress how important they are and why you need to search them in a keyword search platform before you label your pages. You want to get the “most bang for your buck” as they say.
You want the best keyword/phrase (highest number of searches) with the lowest number of competitors possible.
Low hanging fruit
Low hanging fruit are keywords or phrases that have under 100 searches per month, and have very little competition. In the above example those are:
- What is a niche target market – 32 searches/mo and 2 competing sites
- What is a niche target – 48 searches/mo and 1 competing site
- What is a niche in seo – 88 searches/mo and 4 competing sites
On each one of these keyword phrases you would be on the first page of any google/Bing search. Do you see the importance of using this “low hanging fruit”? I would rather be on the first page 88 times a month than be somewhere in the 215 pages of “what is a niche” search 45,000 times a month.
Free Keyword Search Tool
Jaaxy has 3 memberships:
Starter program = free
Jaaxy pro = $19.00/mo, $199.00/yr
Jaaxy enterprise = $49.00/mo, $499.00/yr
When I am searching keywords, there are 4 bits of information called Metrics that are very important to me and my business.
- The amount of searches for a particular word or phrase
- How much traffic does the word or phrase get
- What are the competition numbers
- Is the phrase or word grammatically correct
The last one is not a metric number, is just common sense. I once found a keyword phrase while looking for a page title that was not grammatically correct, but it had a lot of searches and only 8 competing sites.
I got a lot of negative comments on that page even though it was getting visitors. But they weren’t staying on the page and it was giving my site a bad rep. So you have to be cautious about being grammatically correct.
Search carefully because your site and in some cases your livelihood is going to depend on getting the right words from the right place. That’s why Jaaxy is my number 1 choice. I want all my sites to be successful so I invest in them with the right tools.
Side note: Jaaxy.com has an affiliate program as well that you can sign up to and have this free keyword tool on your site.
I hope you found this information useful, all my best to your success
Please leave a comment if you have a minute….Thanks